About Kleen Hub

Six years solving reuse at the infrastructure level

Kleen Hub started in summer 2019 as a response to the National Geographic Ocean Plastic Innovation Challenge, and was incorporated in Copenhagen in November 2020. Our thesis from day one: reusable packaging fails because of friction, not intention. We built the infrastructure to remove that friction entirely.

What we do

We make reuse the default, not the exception

Most reuse schemes ask customers to download an app, pay a deposit, or change their routine. That is why they fail. Kleen Hub takes a different approach. Our Tap&Reuse system works with any payment card, requires no sign-up, and fits into existing operations without changing a single workflow. We handle the hardware, the software, the logistics, and the tracking. You get a reuse programme that actually works at scale.

Why it matters

Reuse programmes fail because of friction. We removed it.

The reusable packaging industry is full of pilots that never scale. Deposit schemes with 30% return rates. Apps with 5% adoption. We have spent six years proving that if you remove every point of friction, return rates stay above 98%. That is not a projection. It is what we measure across every live deployment, every day.

The team

Built by operators, not just engineers

Robert Dichtl

Co-founder & CEO

Building the infrastructure layer for reusable packaging.

Team member

Role

Bio coming soon.

Team member

Role

Bio coming soon.

Team member

Role

Bio coming soon.

Our journey

From first prototype to continent-wide deployment

2019

The idea begins. Entered the National Geographic Ocean Plastic Innovation Challenge.

2020

Kleen Hub ApS incorporated in Copenhagen, November 2020. First prototype built.

2021

Early pilots and product development. Proved 98% return rate in the field.

2022

First commercial deployments. Validated the model with paying customers.

2023

Signed Waitrose, expanded to the UK. Launched Tap&Reuse as a product.

2024

Added Costa Coffee, National Trust, British Library. Scaled to multi-site operations.

2025

Compass Group, EDF, Sodexo live. Operating across Denmark and the UK.

2026

Expanding into Germany and Switzerland. Building the European reuse standard.

FAQ

Common questions

A small pre-authorisation hold is placed on their card when they tap. If the cup is returned within the return window, the hold is released automatically. If not, a replacement fee is charged. The customer never needs to do anything manually.

The card on file is charged a replacement fee. This happens automatically. In practice, return rates stay above 98%, so this is rare.

No. Tap&Reuse runs as a standalone system alongside your existing POS. Your staff workflow does not change.

Most clients go from first call to live operations in four weeks. We handle hardware installation, staff training, and system configuration.

The Tap&Reuse station is a compact RFID reader paired with a payment terminal. It sits on the counter and takes up about the same space as a card reader.

No. Kleen Hub has been operating commercially since 2020 across major brands. This is production infrastructure, not a trial.

Get started

Bring reuse to your storefronts in four weeks

Talk to our team about a pilot. We handle deployment, logistics and reporting end to end.

Book a demo See how it works

No commitment required. Most pilots go live in under four weeks.